Capture
The cameras and glass that do the heavy lifting for both life and client work.
- Fujifilm X-T5 with custom SaltyFilm simulations
- 33mm & 50mm primes for most sessions
- iPhone for quick frames and reference
LAWRENCE GHINEA
ROOTED IN PHX,
ARIZONA
WORKING WITH BRANDS
EVERYWHERE
// immersion in the quiet
DESIGNING CLEAN SYSTEMS
WITH SOUL.
Blending creative flow, calm design, and purposeful tech across SaltySesh, SaltyLogic, and Ghinea.io — three lanes of the same story.
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SALTYSESH
Lifestyle, family & branding stories.
The creative studio side of my world — sessions, products, and workflows for people who care about real moments and calm, organized shoots that still feel like you belong in them.
SALTYLOGIC
Automation, tools & quiet systems.
The tech backbone: AI tools, automations, and experiments that make the creative side more sustainable — the mind layer running in the background so the rest can stay human.
GHINEA.IO
Personal HQ & build log.
The place where I practice design, write about the journey, and test ideas before they make their way into products or client work — a quiet abstraction of everything happening elsewhere.
// searching for more SELECTED FRAMES
A small contact sheet.
A few Fuji frames I keep coming back to. Mostly black & white. No story attached — just the quiet proof.
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06 TOOLS & WORKFLOW
The stack behind the movement.
Cameras, code, and quiet systems. This is the kit I actually use — not a Pinterest moodboard, but the tools that ship photos, products, and ideas into the real world on repeat.
Edit & color
Where everything gets shaped — tones, contrast, and the Salty look.
- Lightroom with SaltyFilm 01 preset
- DaVinci Resolve for video work
- Golden, soft contrast as the baseline
Code & infra
The skeleton of the empire — the part you don’t see, but feel.
- Astro + Tailwind for all sites
- Render + Vercel for hosting
- GitHub for versioning and ship logs
Automation & ops
Quiet systems so I can be a human with my family and still ship.
- SeshBot (Twilio + OpenAI) for client messaging
- Notion for CEO corner, ideas, and tracking
- Google Workspace & Sheets for the boring but important stuff
EMPIRE MAP
How all of these elements fit together.
One stack, a few lanes. SaltyLogic is the quiet systems layer, SaltySesh is the studio, Zero Context Labs is the sandbox, and this journal sits underneath everything as the running commentary — a way to keep the important parts from getting left behind.
PARENT LAYER
SaltyLogic
The systems layer. Automation, infrastructure, and long-term experiments that quietly power everything else without needing the spotlight.
STUDIO
SaltySesh
The human-facing side. Real people, real sessions, client experiences, and the products that ship directly to families and brands.
LAB
Zero Context Labs
The sandbox. Unhinged bot ideas, micro apps, and experiments that don’t need to be polished — just launched and learned from.
LOG & ARCHIVE
Lawrence / Journal
The running log of what worked, what didn’t, and what I’m trying next. This is where the story lives while the other layers ship quietly in the background — a slow, honest ascent captured over time.
FOUNDER NOTE
Why this place exists.
I build quietly and in public at the same time. This site is the headquarters for that tension — a place to map the systems, show the work, and leave a trail for the people I care about. It’s for future clients, for other builders trying to escape the same corporate loop, and eventually for my daughter when she wants to see how all of this started, not just the highlights from another time.